Ethnic Groups and Discrimination- Native Americans

Ethnic Groups and Discrimination Native Americans The ethnic group that I choose was Native Americans. I am of Caucasian descendant with Native American from my dad’s side. I really want to learn more about my heritage and family background. The Native Americans didn’t participate in discrimination; they were affected by people discriminating against them. The immigration of Indian American has taken place in several waves since the first Indian American came to the United States in the 1700’s. Indians are among the largest ethnic groups legally immigrating to the United States. When white people first landed on the east coast, they pushed the Native Americans back with peace treaties, trade agreements and if that failed, violence.†¦show more content†¦Native Americans were subjected to dual labor market conditions during the 19th century. Although Native Americans sometimes willingly participated in the labor market, it is also clear that they were not always willing participants. Environmental justice issues are not solely about disparate health or economic effects; it also applies when the cultural and historical resources of protected groups are potentially affected by a federally funded transportation project. Native American Tribes are different than other minority groups affected by the environmental impacts of transportation projects. Interactions among tribes, the FHWA, and State DOTs should be structured as a government-to-government relationship. Consultation with tribes is therefore different from traditional public involvement outreach. Reaching out to tribes is still crucial if Federal and State agencies want to be sure that environmental justice concerns are understood and addressed. A determined effort to end the effective redlining of Native homelands began in the second half of the 1990s, with many promises made and some actual progress. However, much of that progress seems to have evaporated in the implosion of the mortgage market. Most redlining was targeted towards African Americans. While Indians enjoy all the privileges of citizenship, including the franchise, theirShow MoreRelatedDiversity And America’S Social Debt With Ethnic Minorities.1697 Words   |  7 PagesDiversity and America’s social debt with ethnic minorities The Fifth Amendment of the Bill of Rights (1791) included in the Constitution of the Unites States (US) declares that â€Å"No person shall be deprived of life, liberty, or property, without due process of law; nor shall private property be taken for public use, without just compensation.† Later, President Roosevelt during his campaign address of October 13, 1932, certainly stated that the â€Å"government is responsible for its citizens welfareRead MoreEthnic Modifiers And The American Identity1151 Words   |  5 PagesAs a result, many people have started using ethnic modifiers before the word American. Not only do immigrants use hyphenation, but also the native born citizens. 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Frankenstein Blade Runnar Essay - 925 Words

Module A Satvik Sekhar Although the comparative study of texts in time offers insight into humanity’s changing values, it is the portrayal of common, contextually resonating concerns which continue to engage us timelessly. Despite their divergent media and compositional milieus, Mary Shelley’s novel Frankenstein (1818) and Ridley Scott’s film Blade Runner (1982) share ongoing anxieties regarding unrestricted technological growth and social decay. By examining these texts together as social commentaries which are shaped by their Regency and contemporary contexts, we come to a heightened understanding of human nature and its flaws. When considered together with Blade Runner, Shelley’s early 19thC novel Frankenstein reveals ongoing social†¦show more content†¦However, the darkly filtered panoramic shot of the futuristic Los Angeles as a hellish megalopolis scattered with fire-erupting towers further critiques the grim impact of industry on the natural world. It accentuates the 19thC Romantic ideologies that elevate nature as a healing force in Shelley’s Frankenstein to ease Victor’s â€Å"painful state of mind†, as peaceful imagery is created as he ventures â€Å"into the Alps† following the news of William’s death. Such a connection highlights nature’s capacity to provide spiritual renewal, without which society is plunged into a dystopian state. This is seen through the use of colossal corporate edifices as props that dominate the mis-en-scene and accentuate Scott’s condemnation of a Reagonomic society where â€Å"commerce is the goal†. Th ey ultimately advocate the importance of nature that Romantics from Shelley’s context so strongly valued, allowing Scott to hence mark contemporary society as a hyper-industrialised institution saturated with corporate ideologies. Acting as a cautionary tale against humanity’s materialistic desires, Frankenstein confirms that texts are shaped by their contexts as it conveys the deterioration of traditional social structure due to the 19thC Industrial Revolution. Shelley vilifies the decline of

How to Reduce Stress Free Essays

1. In today’s smaller Air Force, members are finding themselves doing more with less. This in-turn has caused numerous stressful situations on and off duty. We will write a custom essay sample on How to Reduce Stress or any similar topic only for you Order Now It is incumbent for Air Force members to recognize, treat, and eliminate stress whenever practical to increase morale and mission accomplishment. This paper will cover the emotional, behavioral, and physical signs of stress as well as importance of job stress management in treating and/or eliminating stress. 2. Before we can begin to reduce stress, we must be able to recognize indicators that lead to or help identify stress. Air Force psychologist Capt. Neil S. Hibler has developed a list of early warning signs (2:19). For our purposes we will discuss only a couple from each category. First, from the emotional category, is apathy. Apathy is the doldrums. Things you normally enjoy are no longer pleasurable. Along with apathy is mental fatigue. Being unable to concentrate or staying focus are only a couple of examples of mental fatigue. Emotional signs are very important to recognize, because if they are not noticed early on and addressed, behavioral or even physical problems can surface. The behavioral category signs include: being late to work, poor appearance, and being accident prone are just a few examples of administrative problems. Legal problems are even more evident, such as, traffic tickets, indebtedness, and inability to control violent impulses. As you can see, these signs of stress become more serious the longer TSgt Adams/H-Flt/0805/pfa/19 Jul 97 they go untreated or reduced. Finally, is the physical category; possibly the most serious of all. Stress not only effects the psyche of an individual, but the physical side of ones’ being can also be altered. Ailments such as: headaches, insomnia, nausea, changes in appetite, and sexual problems can persist during times of stress. The individual may seek relief from stress by self-medicating and develop a dependence on chemicals that are harmful to the body. These signs are just a few of the more recognizable. Other signs can be very subtle and even more dangerous to the individual and others. This is why it is paramount to detect stress early and if possible treat, reduce, or eliminate before damage is done. 3. Once signs of stress are identified, it is time to tackle them with a few job stress management techniques outlined in â€Å"The Relaxation Stress Reduction Handbook† (2:211). A 1985 study conducted by the National Center for Health Statistics found that more than 50% of workers surveyed experienced moderate to heavy stress on the job. To effectively combat work-related stress, you first need to identify symptoms and sources of job related stress. This can be accomplished by taking and scoring the survey in the handbook. Next, you need to keep a log on how you respond to your specific job stressors. Label four columns: stressor, feelings, thoughts, and behavior. After you have completed these task, setting goals and motivation is next. Set goals to respond more effectively to your job stressors. Develop a plan to react to stress you can anticipate or even avoid altogether. The idea here is to gain more control of your work environment. Rewards are a very important part of motivation. Create a specific reward for every goal you establish and make sure to give yourself the time to enjoy your reward. The next area to consider is more difficult for most of us. Dealing with your boss, negotiating with co- workers, and changing your thinking can be used to your advantage to help reduce stress. Don’t side step these ideas, use them! The last two strategies to consider in job stress management are; pace and balance yourself, and know when to quit. Pace at your own tempo. Don’t burn yourself out. This is one of the leading causes of stress at work. To effectively integrate job stress management into your daily lifestyle could take months, in just a day you can identify your job stressors and your responses to them. Getting started is the key! 4. We have discussed identifying stress by looking for: emotional, behavioral, and physical signs of stress. Then, more importantly, we discussed ways to: treat, reduce, or eliminate stress by applying techniques used in job stress management. Job stress accounts for billions of dollars lost annually in productivity, wages, and medical bills. Americans now know that job stress management makes personal and financial sense. How to cite How to Reduce Stress, Essay examples

Applied Hospitality

Question: Write an essay on Emirate business model. Answer: Introduction The heart of the commercial success of Emirate Airlines is their solo Emirate business model. The main ingredients of this strategy are a lean workforce, which contributes low cost carrier and the use of a flat organizational structure that allow the Emirate Airline in order to maintain low overhead costs. Based on the analysis of Grimme (2011), it is found that Emirate Airlines is second only to the Ryanair due to its lower operating costs (based on Dubai economy). This low operating cost enables Emirate Airlines to serve secondary destinations profitability by connecting these through its global hub in Dubai. The airlines giant of Middle East Emirate Airlines started their journey in 1985. Till 1985 the Emirate Airlines offers their services alone and has not joined with any airline alliance. The Emirate Airlines is a part of Emirates Group that is under the complete authorization of the Government of Dubai. This is the largest airlines group of Middle East, which operates more tha n 3400 flights in every week. This company has developed a brand name, which is popular worldwide. The goals of the Emirates Airlines are to reach on top by excelling what they do. On the other hand, the mission of the Emirate Airlines is to exist and deliver the world's best flight service. The vision of Emirate Airlines is to make civil aviation safe, leading and sustainable. According to Demil Lecocq (2010), it is recognized that Emirate Airlines operates an all-wide body fleet, which is largely composed of Boeing 777s and Airbus A380s. The service of the all-wide body also results contributing to lower unit costs in comparison with other large airlines services that provide a mixed service of wide and narrow body fleets. According to Bergstrm et al. (2011), it is found, unlike other international airports Dubai International Airport does not have any restrictions on the night flight schedule. Therefore, Emirates managed to achieve better utilization of its airline's services th an their competitors. From the survey it is also recognized that this Airlines service has a lower staff cost than that of the longer-established competitors. According to (Nyarko, 2010), there are no unions; therefore, the occurrence of labour unrest is a rare incident for Emirate Airlines. Therefore, it can be said that the Emirate Airlines is more advantageous position than that of the rival companies. Therefore, it is significant to analyze the airlines service strategy used by the Emirate Airlines. Following is the brief of the marketing strategy of the Emirate Airlines, which will be helpful to find out the steps, which taken by the Emirate Airlines to survive in the international market. Discussion The Emirate Airlines is a well known brand name, and their customer satisfaction rate is higher than any other competitor airlines services (OConnell, 2011). However, while analyzing the growing market of Emirate Airlines in New Zealand, it is found that this airline still has some tangible goals that need to meet. In order to achieve "the Finest in the Sky" position in New Zealand, the Emirate Airlines set their goals, which are as follows- Retain and making improvement in the market share of business class travelers. The increment of market shares from 45% to 55%. Increase companys return on investment Huge promotion of Dubai Tourism International Gate in New Zealand. The top competitors of Emirate Airlines are as follows- Gulf Airlines Air New Zealand Hawaiian Airlines Qantas Airways American Airlines Evaluation of service strategy and service culture In order to grow the market in New Zealand, the Emirate Airlines started a day-night service of their air craft. However, it is important to mention that providing services for 24 hours are not enough to sustain the market competition in New Zealand (Dobruszkes Van, 2011). While analyzing the types of services provided by the Emirate Airlines, it is found that the types of services offered by Emirate Airlines can be divided in to three groups. The services offered y Emirate Airlines are as follows- Cabin First Class Business Class Economy Class Airport Services Self-service kiosks are available at the Dubai International Airport as well as in New Zealand. The passengers can check in between two to forty eight hours before boarding on the plain. This procedure may be performed over the counter or at the lounge within the airport (Alserhan, 2010). Cargo Emirates Sky Cargo started in 1985 and considered as the anchored cargo airline at Dubai International Airport. However, only 5-6 aircraft are available for the service of New Zealand airport. Key Partners: Boeing, Airbus, Government of Dubai, Dubai International Airport, AirLanka, Quantas and Codeshare Agreements. Key activities of Emirates Airlines: Ground Handling, Baggage Handling, Aircraft Maintenance and Passenger Services. Key Resources of Emirates Airlines: Fuel, Labour / Staff Customer Relationships: Skywards, Business Rewards Channels of booking ticker: Online, Airports, Travel Agents. Cost Structure: Fuel, Airport User Charges, Staff / Labour, Taxes, Depreciation and Operations Revenue Streams: Passenger, Cargo, Excess Baggage, destination, and leisure. Target market and stake holders Although Emirates Airlines is considered as one of the best airlines service providers, it is found that this organization is facing several challenges while launching their service in their target market "New Zealand." A target market is a market where a company aims to sell their product as well as services (Schmith, 2010). The identification of the target is not only important but also critical for the growth of business. There are six steps that could be followed by the management authority of Emirates Airlines to determine if New Zealand is an ideal target market or not. Understanding the demand The airlines market in New Zealand is captured by several international organizations, such as Gulf Airlines, Air New Zealand, Hawaiian Airlines, Qantas Airways and American Airlines (Sokol, 2013). However, the charges in these flights are too high. Therefore, the Emirates Airlines has an opportunity to launch their quality service at a lower price in this country. Understanding the customer The customers have different choices based on their religion and cultural background. Although a huge number of people live in New Zealand who belongs to different culture, it is found that the number of these people is relatively lower than Australia, the United Kingdom or the United States (Emirates, 2010). Who will gain the value of this service The stake holders of the Emirates Airlines organization will be beneficial and gain the value of this service (Pickering Weber, 2013). The Emirates Airlines offers importance to their customers as they are the valuable stakeholders of this organization. Market Analysis The New Zealand market is considered as one of the most potential market for the airlines companies. To gain access to this market, the Emirates Airlines needs to perform a proper market analysis. Strength and weakness of the company While launching or improving the service in New Zealand the Emirates Airlines needs to analyze their strength and weaknesses (Michael et al., 2011). There is a high competition level in New Zealand market; therefore, the Emirates Airlines needs to focus on their strengths and mitigate the weaknesses as per the business requirement. The Challenges The Emirates Airlines is considered as one of the best airlines service providers. However, like other airlines services this company is also experiencing several challenges (Gustavo, 203). While launching services in New Zealand, the challenges faced by the Emirates Airlines has also increased. New Zealand is a developed country and the market of airlines services in this country is high. On the other hand, the number of existing competitors in this country is also very high. There are more than five rival companies are providing their services in New Zealand. Apart from the existence of the competitors, the Emirates Airlines is going through an extremely challenging time due to the rise of fuel prices, an increase of government taxes and weak demands. Situational Analysis: The Emirates Airlines is admired widely almost in every country because of their dedication and commitment in every aspect of their business especially the customer satisfaction rate. According to Nataraja Al-Aali (2011), Emirates Airlines developed their service strategies at a level that many other companies envy them. According to Barros Wanke (2015), in 2001 the Emirates Airlines announced: "the largest ever order" for the Boeing 777 aircraft in a deal, which worth USD $9 billion. Competitor Analysis: Although the Emirates Airlines have a long chart of competitors both in New Zealand and in other countries, it is recognized that Etihad Airways is one of the worthiest competitors of the Emirates Airlines. According to Bel Fageda (2010), the Etihad Airways is the considered as the national carrier of the United Arab Emirates (UAE). This giant international airlines service provider is also found as the carrier of the Abu Dhabi region. This airlines company currently controls a fleet of 55 aircraft. The Etihad Airways shares a code agreement with 23 other airlines, which may include Jet Airlines, Malaysian Airlines, American Airlines and much more. Unlike Etihad Airways, the Emirates Airline does not have a code of agreement with other airlines companies. Therefore, operating solo in New Zealand is not a very easy task for Etihad Airways. The Etihad Airways is giving a fair competition in New Zealand market. Although the main business of the Etihad Airways is international air trans portation, it is found that this company also have a subdivision, called Etihad Crystal Cargo that controls all of the international goods transportation services. According to Hazledine (2011), the Emirates Airlines held almost the same value as the Etihad Airways, but still over achieved the success for the last 25 years. Apart from Etihad Airways, the other competitors of Emirates Airlines are Gulf Airlines, Air New Zealand, Hawaiian Airlines, Qantas Airways and American Airlines. Collaborators of Emirates Airlines: According to Forsyth (2014), the Emirates Airlines is the single giant organization, ho achieved their success without making ant collaborations or joint ventures, however, it is found from the study of (Bronsvoort et al., 2011), that the Emirates Airlines recently made joint ventures with Qantas Airways, which in turn helped to replace Singapore with Dubai as a stopover to London. Apart from the joint venture with Qantas Airways, the Emirates Airlines also have six subsidiaries that may include emirate Holidays, Emirates Tours, Arabian Adventures, congress Solution International and two others. Target market analysis According to Squalli (2014), several tools can be used to perform target market analysis; however one of the best tools that can be used to analyze target market is market segmentation. The target market is also defined as target consumers, which is a certain cluster of customers with the same or similar needs but with different tastes based on their region or cultural background. Market Segmentation The tool, market segmentation is used to divide the market into four main categories such as demographic, psychographic, geographic and behavioral segmentation. After dividing the target, it becomes easier for the management to make several subdivisions, which in turn are helpful to understand consumer demand. After defining the customer demands, the Emirates Airlines can determine their marketing strategy and launch their products in an effective way (Vij Vij, 2012). The demographic segmentation focuses on some specific aspects of the target market such as occupation, gender, sex, age as well as education. According to Bloch (2010), demographic segmentation almost always plays some role in a segmentation strategy. The demographic segmentation is important as it helps to determine the taste or nature of the consumers. The demographic segmentation will be helpful for the Emirates Airlines to determine the charge of their flight tickets as well as other services. On the other hand, the geographic segmentation is helpful to divide market by location. However, it is found that the geographic segmentation is not important in the target market study of Emirates Airlines. On the other hand, the psychographic segmentation is helpful to divide the customers based on lifestyle and culture. It is found that the behavioral segmentation is also helpful to determine the attitude of the customers towards the service offered by Emirates Airlines. Apart from all o f these factors, there are other segmentation criteria that need to be considered while analyzing New Zealand as the potential market for the service offered by Emirates Airlines. These other segmentation criteria may include- Type of the Travellers: Business traveller, traveller on a religious purpose and Leisure traveller, Value: some people value more the convenient flights while others consider price a more significant, Motivation: Various reasons for travelling, Travel Pattern: Frequency, Buying Pattern: online ticket booking or buying ticket from the counter. Apart from these segmentation criteria, the management needs to focus on several other criteria such as Needs and Wants: this may include the primary requirements of the consumers and determine how price sensitive they are (Jang, 2011). Satisfaction is another criterion that needs to be discussed. The satisfaction may include the commitment of the customers towards the Emirates Airlines and the chances of their switching carriers. Based on these criteria the Emirates Airlines will determine the customer segments such as First Class, Business Class, Economy Class and Individuals business. PEST Analysis of Emirates Airlines Political and Legal Environment: According to OConnor Fuellhart (2012), the Emirates Airlines has an agreement with Asian Pacific countries. Apart from this agreement the Emirates Airlines also signed other agreements to facilitate their services as well as the quality of services. According to the study of Ringbeck et al. (2010), it is found that the trades made by the Emirates Airlines have been proved as favorable for the growth of the company. However, in New Zealand, the Emirates Airlines does not have any agreement accept the alliance with Qantas Airways. On the other hand, it is observed that there is less turbulence in the political environment of New Zealand. Therefore, it can be said that the stable political environment s helpful for the business growth of the Emirates Airlines in New Zealand. Economic Environment: According to Cheng et al., (2014), it is recognized that the increment in fuel prices created hurdles for the Emirates Airlines to expand their business in other countries and generate a higher amount of profits. However, it is found from the research study of Al-Ali (2014) that the economy condition of New Zealand is running well. Although, there was an economic turbulence due to the recession from the last couple of years the economy of New Zealand became stronger. The per capita income for the common people of New Zealand is 38,678.41 USD(GDP, 2012). Therefore, it can be said that the chances of business growth in New Zealand for Emirates Airlines are higher. Social and Cultural Environment: According to the study of Alkaabi et al., (2013), The Emirates Airlines so far maintained its cultural and social diversity. They maintained cultural and social diversity through their wide range of services towards the religions, societies and traditions of different countries. The workforces hired by the Emirates Airlines are also diversified based on their cultural and social backgrounds. In New Zealand, the number of people who belongs to different religions is comparably lower than that of Australia, the United Kingdom, and the United States. In addition, the scenic beauty of New Zealand attracts a huge number of tourists from different countries. Therefore, it can be said that the social and cultural environment of New Zealand is favorable for the business growth of Emirates Airlines. Technological Environment: Although the Emirates Airlines installed a lot of modern technologies to enhance the quality service of this airlines company, after analyzing the technologies used by other airlines companies, it can be said that the Emirates Airlines needs to implement more technologies to support their service system. According to Holland (2010), a development in technology can be proved as helpful for the Emirates Airlines to improve the aircraft facilities as well as fuel in order to reduce the wrong impact on the environment due to the Emirates operations. It is found that the company has already spent more than USD 4 million to buy biofuel, which is technically safe for the environment as well as cost effective. Apart from biofuel the Emirates Airlines also invested a huge amount of money to buy new Boeing 747-8F and Airbus A350, which helped them to remain in competitive advantage. Porters Five Analysis The threat of New Customers: New Zealand have lesser barriers for the new companies; therefore, the Emirates Airlines is facing more threat of competitions in New Zealand than in other developed countries. On the other hand, the Emirates Airlines has a high brand value that repeals other competitors. As this organization is a part of the Emirate groups, it has accesses to a large source of capital as oppose to other entrants. In New Zealand, the Emirates Airlines has already established an alliance with Qantas Airways, which is helpful for the entry and expanding business in this country. The bargaining power of the customers: According to Parker (2012), it is recognized that the Emirates Airlines has a buyer volume than any other airlines. On the other hand, this company offered a bargaining leverage towards the customers. This company places different tickets, which include budget and luxury flights for different types of customers. Unlike other airlines companies, the Emirates Airlines can reduce the price of their flight tickets without compromising the quality of their services. According to Schaberg (2012), it is recognized that Emirates Airlines has a higher buyer propensity to charge highly only for luxury services. It is found that this company charges less for the short distance flying, which costs the company more. Therefore, while expanding business in New Zealand, the Emirates Airlines needs to consider the budget allowances for the customers. Bargaining power of the suppliers: There are only two resources for which the Emirates Airlines have to depend on and bargain with the suppliers. According to Aranjo et al. (2012), it is found that the bargaining power of the suppliers is very high as this business depends on only two resources. The Emirates Airlines needs fuels and human resources to carry out their businesses. However, the rising price, as well as crisis of fuel, pushed this company backward; the Emirates Airlines started searching for substitute fuel. Due to the limited supply of alternate fuels (bio fuels) as well as the limited number of suppliers the Emirates Airlines is facing problems to handle bargain of the suppliers. The threat of Substitute services: there are two factors that play a major role to the increasing costs of the company. These two factors are budget and luxury can cause huge price differences. It is recognized that huge price differences have occurred due to service offered by the Emirates Airlines. Competitive rivalry: A total number of 37 airlines are considered as the potential competitor of the Emirates Airlines services. However, in New Zealand, it is found that the number of competitors is only six. There is diversity among the competitors, which may include international flyers, global flyers, and domestic flyers. Fuel and capital costs are identified as the exit barriers. SWOT analysis of Emirates Airlines Strength: The huge brand value of the Emirates Airlines is beneficial for the company. The huge size of the company can also be considered as his strength The Emirates Airlines concentrates more on diversified market The decision of entering in the cargo market made the Emirates Airlines economically stronger than other companies. Weaknesses: Due to high competition, it is difficult to invade and capture New Zealand market. The Emirates Airlines does not offer a better facility towards the budget traveler and middle class. A certain number of diversification and other approaches were failed Opportunity: With the development of hospitality management, the Emirates Airlines have a better opportunity to recruit more staffs who are well trained and are able to provide better quality service. The innovative ideas implemented by the Emirates Airlines are certainly helpful for the growth of the company in New Zealand. Threat: The existing rival companies are the major threats towards the company. The increasing price of fuel is also a major problem for the company. Maintenance of low service charge is affecting the quality of services offered by Emirates Airlines. Marketing strategy of Emirates Airlines As the Emirates Airlines is experiencing strong competition, it is found that this company is growing fast. The Emirates Airlines is aggressively pursuing larger market share in developed countries, especially in New Zealand, Australia, and the United Kingdom. Market scope concentrates more on the family market segment, which will result in increasing awareness as well as market share. Market Geography: the Emirates Airlines is concentrating to spread their business across the domestic boundary, which may result in increasing growth in market share, profits, and growth in international market, especially in New Zealand. Marketing mix strategy: Product Strategy: the Emirates Airlines is offering special services which are unique and better from the other companies. This step will be helpful to enhance the sales and market share of the company in New Zealand. Pricing Strategy: the Emirates Airlines is offering a better package of services in lower prices than that of the competitors. They are exclusively offering ticket for the children in half price and the children who are under three can enjoy flight for Free. Promotion Strategy: the Emirates Airlines is using common media as well as social media (online) in order to promote their services, which in turn increased their sale from 3% to 5% in New Zealand. Stakeholders contribution According to Holland (2010), the main stakeholders of the Emirates Airlines are customers, shareholders, the government, the employees and the media. It is found that the commitments of the staffs are the key to the increasing reputation and business of the Emirate Group. Without the active involvement of the staffs it was impossible to reach the position where the company now belongs to. On the other hand, the dedication and trust of the shareholders were also very helpful to increase the profitability of this company. Billions of dollars were invested by the shareholders, which were used to develop the infrastructure of the Emirates Airlines. On the other hand, the contribution and the constant support from the government were helpful for the growth of the company. The contribution of the media to to promote the services of Emirates Airlines is also admirable. Customer expectations The Emirates Airlines is renowned for their generous services at low prices. Therefore, the consumers in New Zealand will also expect to receive the same. From the study of Cheng et al. (2014), it is found that the airlines companies, which offer their services in New Zealand, are all expensive. Therefore, it can be said that they are looking forward to use Emirates Airlines services for their less charges. Financial consideration The current revenue of this company increased 13.43% in 2014 from the last year (2013). The operating profit of the Emirates Airlines doubled in the year of 2014. Therefore, it can be said that this company has more in their pouch to enhance their services in New Zealand. The net profit level of Emirates Airlines this year is 41.9%. The profit attributable to the Emirates Owner is +42.53%. Conclusion After reviewing the marketing strategy of the Emirates Airlines and their current position in the international it can be concluded that this company has the potentiality to enhance their business in New Zealand. After SWOT and PEST analysis it is recognized that the Emirates Airlines have the strong economic background and high resources, which is indeed helpful for the growth of the company in this country. On the other hand, it is recognized that level of profit is already high enough to implement new technologies and services in the system. However, the rising price of fuel is a threat for the business, which needs to be handled carefully. Recommendation After reviewing the present status of the Emirates Airlines, the following recommendations can be made to enhance the quality service of the company in New Zealand and enhance their business- The company needs to assess the customer needs in the New Zealand before launching new services The Emirates Airlines needs to assess the current market of New Zealand before launching new services. The Emirates Airlines needs to find out a better substitute of the traditional fuel at lower costs. Reference Al-Ali, H. A., Ahmad, S. Z. (2014). 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